Terms and Conditions for WaveMetrics SEA Insights and CSS MAX
 Effective from July 22, 2025

These Terms and Conditions (“T&C”) govern the use of the WaveMetrics platform and its products: SEA Insights and Smarketer CSS, both provided by Smarketer GmbH. These services may be used independently or together as part of an integrated SaaS platform. By using any part of the platform, you agree to these T&C.

  1. Scope of the Terms

1.1. By using WaveMetrics (including Smarketer CSS and SEA Insights), you fully accept these T&C. If you do not agree, you are not permitted to use the platform.
 1.2. If you accept these T&C on behalf of a company, you confirm that you are authorized to do so.

  1. Services and Subscription

2.1. The platform includes:

  • SEA Insights (Free): Standard access to core dashboards and top-level Google Ads data. No credit card required.
  • SEA Insights Pro: Paid features including advanced Smart Labels, KPI Alerts, Ad Detective, Shopping Funnel, and Product Titles AI (bulk editing).
  • CSS MAX: A combined package including SEA Insights Free + Smarketer.Shopping CSS + Smart Labels Light (2-label strategy) + Performance Check.

2.2. Pricing for SEA Insights Pro:

  • €39/month for the first Google Ads account
  • €15/month for accounts 2–5
  • €10/month for accounts 6–10
  • €5/month for accounts 11+

2.3. Pricing for CSS MAX:

  • €39/month for the first Merchant Center
  • €19/month for each additional Merchant Center

2.4. There is no minimum contract term. All services are billed on a monthly basis.
 2.5. Pricing is subject to change with prior notice.

  1. Payments

3.1. All payments are processed via Stripe. By subscribing, you authorize Smarketer GmbH to charge your payment method via Stripe. Payment details may be securely stored for recurring billing.

3.2. Subscriptions are billed monthly in advance.

3.3. A 7-day trial is available for SEA Insights Pro when used independently. If the SEA Insights Pro trial is started together with a CSS MAX 30-day trial, the trial period for SEA Insights Pro is automatically extended to 30 days. Unless canceled by an administrator through the platform before the trial ends, the paid subscription will begin automatically.

3.4. Cancellations must be made by an administrator via the platform before the next billing cycle begins. Cancellations via email are not valid.

3.5. In case of failed payments, an administrative fee of €25 (plus VAT) per failed payment may be charged.

3.6. If a payment remains outstanding for more than 30 days, access to paid services may be restricted. In addition, the associated Merchant Center may be blocked from CSS usage until payment is received.

3.7. No refunds will be issued for unused time periods. In the event of severe service disruptions, partial refunds may be issued at Smarketer’s discretion.

3.8. VAT is applied based on customer location:

  • Customers in Germany are always charged VAT.
  • EU customers outside Germany must provide a valid VAT ID to be billed VAT-exempt.
  • Customers outside the EU are billed without VAT.
  1. Cancellation and Termination

4.1. Subscriptions can be terminated at any time by an administrator via the platform, before the next billing cycle begins. Access to paid features will be deactivated immediately upon cancellation.

4.2. Trial subscriptions can be terminated at no cost if canceled before the trial period ends.

4.3. Smarketer GmbH reserves the right to suspend, restrict, or terminate services if:

  • Payments are overdue (see 3.6)
  • The T&C are violated
  • There is reasonable suspicion of misuse or illegal activity

4.4. If no valid CSS MAX subscription exists and a requested CSS switch is not initiated or approved within 14 days, Smarketer GmbH reserves the right to remove or disconnect the affected Merchant Center from the CSS.

  1. Google Ads Access

5.1. WaveMetrics and CSS MAX require read-only access to your Google Ads and Merchant Center accounts.
 5.2. You retain full control over your accounts. The platform will not make any campaign changes.

  1. User Responsibilities

6.1. You are solely responsible for configuring, connecting, and maintaining your account and product feed.
 6.2. By using CSS MAX, you confirm that you are authorized to grant Google access to your landing pages and the content hosted there, including indexing, caching, and crawling. You must inform third parties if their content is transmitted to Google or made publicly accessible.
 6.3. You are responsible for maintaining the security of your login credentials and all activity under your account.

  1. Use of AI Features

7.1. AI features support tasks such as product title generation, segmentation, and analysis.
 7.2. You are solely responsible for verifying and approving all AI-generated content before applying it.
 7.3. No guarantee is provided for the completeness, accuracy, or regulatory compliance of AI-generated outputs.

  1. Data Privacy & Security

8.1. Your data is used solely to deliver the agreed services. It is not used to train AI models.
 8.2. Smarketer GmbH complies with GDPR. You have the right to request access, correction, or deletion of your data.
 8.3. Further information is available in our Privacy Policy.

  1. Platform Availability

9.1. Access to the platform may be temporarily limited due to:

  • Planned maintenance
  • Unexpected technical issues
  • External service disruptions (e.g., Google APIs)
  1. Limitation of Liability

10.1. Use of the platform is at your own risk.
 10.2. Smarketer is not liable for:

  • Misconfiguration or misuse
  • Errors in AI-generated content or automation
  • Business losses or data inaccuracies

10.3. Liability is limited to cases of gross negligence or intentional misconduct.

 

  1. Copyright

You are solely responsible for all content and data used from your website.

  1. Non-Solicitation

You agree not to solicit or hire any employee of Smarketer GmbH for a period of two years after the end of the contract. Breach of this clause will result in a contractual penalty equal to the gross annual salary of the hired employee.

  1. Confidentiality

13.1. Data from WaveMetrics and CSS MAX will not be shared with other departments within Smarketer.
 13.2. No proactive outreach will be made based on your usage data.
 13.3. Incidental contact from other teams cannot be entirely ruled out.

  1. Changes to These Terms

Smarketer may update these T&C at any time. Changes will be communicated via email or within the app. Continued use of the platform constitutes acceptance of the updated terms.

  1. Governing Law

These T&C are governed by the laws of the Federal Republic of Germany. Jurisdiction is Berlin.

  1. Final Provisions

16.1. Amendments must be made in writing.
 16.2. If any provision of these T&C is found to be invalid, the remaining provisions shall remain in full force and effect.

  1. Contact

For questions related to SEA Insights:
 Smarketer GmbH
 Salzufer 8
 10587 Berlin, Germany
 info@wavemetrics.ai

For questions related to CSS:
 Smarketer GmbH
 Salzufer 8
 10587 Berlin, Germany
 css-support@smarketer.de