Better Google Ads. Ready for AI shopping.
WaveMetrics audits your Google Ads account and product feed. AI then helps you fix what's holding you back.
Free audit. No credit card needed.
Google CSS Spotlight Awards 2026Agentic Commerce Trailblazer
Google CSS Spotlight Awards 2025Business Growth
Google PartnerPremier
Comparison Shopping PartnerPremium
Feed Audit
Can AI understand your products?
More and more shoppers ask ChatGPT, Gemini or Google's AI Mode what to buy. These assistants read your product feed. If something is missing there, they can't recommend you.
2 attributes missing2 attributes added from your product data
Get your product feed ready for agentic commerce
The Feed Audit finds errors and room for improvement, checks the quality of your product data and gives you AI-powered fixes right away.
- Five areas, one score out of 100
- Every finding with the products it affects
- Free for your first audit
AI optimization
Fill the gaps with AI. You approve every change.
WaveMetrics writes missing highlights, product details and Q&A from your existing product data. You review each suggestion and send the approved ones to Merchant Center as a supplemental feed.
- Your first 100 products are optimized for free
- Your main feed stays untouched
- Optimized products get a custom label, so you can compare them in Google Ads
Account Audit
A complete check of your Google Ads account
We've run Google Ads for thousands of online shops and built that experience into over 40 automated checks in seven areas. You get a score, a short AI summary and a list sorted by impact.
Sidekick
Your AI agent for Google Ads
Sidekick knows your account inside out. Ask a question and get an answer based on your own numbers. Then let it do the work.
Reads all your dataCampaigns, search terms, products and audits across Google Ads and Merchant Center.
Makes changes with your approvalSidekick proposes changes and only applies them after you confirm.
Researches the webCompetitor prices, Google updates and market trends, with sources.
Trained by Google Ads expertsA large library of skills from our agency's daily work.
Reporting
Your daily view of Google Ads and Shopping
See how your account performs, where products drop out and where budget goes to waste.
Overview
Your most important KPIs at a glance.
Shopping Funnel
See where products drop out between Merchant Center and purchase.
AI Max
Find search terms that cost money without converting.
Smart Labels
Label products by ROAS, CPA or clicks and steer budget with them.
Ad Detective
Find out why ROAS, CPA or conversions changed.
Alerts
Get an email when a KPI crosses a limit you set.
Quality Scores
Follow Quality Score history and find weak keywords.
Product Title AI
Rewrite Shopping titles at scale and measure the impact.
2026
Agentic Commerce Trailblazer
Google CSS Spotlight Awards · Winner
2025
Business Growth
Google CSS Spotlight Awards · Winner
Awards
Recognized by Google in 2025 and 2026
Smarketer Shopping and WaveMetrics won the Google CSS Spotlight Award 2026 as Agentic Commerce Trailblazer, for preparing merchants' product data for AI shopping. In 2025, we won in the Business Growth category.
Kochblume: better product titles, two months later
Kochblume makes silicone kitchen tools in Germany. After optimizing their Shopping titles with WaveMetrics, they saw these changes within about two months.
Read the case study- Revenue
- +342.6%
- ROAS
- +36.5%
- Impressions
- +207.2%
- Clicks
- +115.4%
Individual result, not a guaranteed outcome.
Getting started
Up and running in minutes
01Connect your accounts
Sign in with Google and connect Google Ads and Merchant Center. Connecting doesn't change anything in your account.
02Read your audits
Get a score for your feed and your account, with the most important fixes on top.
03Fix and follow up
Improve your product data with AI, send it to Merchant Center and track the results in your dashboard.
Google CSS
Pay up to 20% less per click on Google Shopping
Without a CSS, about every fifth euro of your Shopping bid goes to Google's own comparison service. With Smarketer Shopping, a certified Google CSS partner, your full bid counts in the auction.
- Campaigns, bids and products stay as they are
- Switch with one click, without downtime
- Included in the All-in-One plan
Pricing
Start with a free audit
Upgrade when you want CSS savings and AI optimization for your whole catalog.
Free
See where your feed and account stand.
0 €/ month
- Feed Audit with score and findings
- AI optimization for 100 products, once
- Export file for Merchant Center
- Your first Account Audit
All-in-One
Everything in WaveMetrics, plus Smarketer CSS.
39 €29 €/ month
Enter code WELCOME at checkout to pay 29 € instead of 39 € per month, for as long as you stay subscribed. For new customers until 31 Dec 2026.
Includes AI credits worth 40 € every month
- 1 Google Ads and 1 Merchant Center account included
- Feed Audit and Account Audit
- AI optimization for your whole catalog*
- Reporting and Sidekick, your AI assistant*
- Smarketer CSS: up to 20% lower click costs
- + 19 € / month per additional account
No credit card for the trial. Cancel monthly.
* AI features use AI credits.
Feed Audit and AI shopping
What is agentic commerce?
AI assistants like Google's AI Mode, Gemini or ChatGPT help people find and compare products. They rely on product data that explains a product in context: highlights, details, and answers to common questions. Agentic commerce is shopping where these assistants do part of the work.
What does the Feed Audit check?
It scores your Merchant Center feed in five areas: required data, visibility and relevance, product details and variants, product presentation, and readiness for AI shopping. You see the score for each area and a list of findings by severity.
Does WaveMetrics change my product feed?
No. Optimized attributes are sent to Merchant Center as a supplemental feed, and only after you approve them. Your main feed stays as it is.
Account Audit
What does the Account Audit check?
Over 40 checks in seven areas: setup and tracking, budget and bidding, keywords and search terms, ads and assets, targeting and audiences, feed and Merchant Center, and mid and upper funnel. Checks that can't be verified are marked as not evaluated instead of being scored.
Can WaveMetrics make changes in my Google Ads account?
Connecting your account doesn't change anything. WaveMetrics reads your data to build reports and audits. You stay in full control of your Google Ads and Merchant Center accounts.
Google CSS
What is a CSS?
A Comparison Shopping Service (CSS) places your Shopping ads on Google. Without your own choice, that's Google's own CSS, which keeps a margin of around 20%. With a certified partner like Smarketer Shopping, your full bid counts in the auction.
Where do I see the 20% in my account?
You don't see it as a credit. A 0.80 € bid through Smarketer CSS competes like a 1.00 € bid through Google's CSS, so you get the same visibility for less, or more visibility for the same budget.
What changes in my ads?
Only the line under your ad: "By Google" becomes "By Smarketer". Campaigns, bids and products stay the same, and you can switch back at any time.
Pricing and account
What's included in the free plan?
A full Feed Audit, a one-time AI optimization of up to 100 products with an export file for Merchant Center, and your first Account Audit.
What are AI credits?
AI features like Sidekick, Account Audits and AI optimization use AI credits. All-in-One includes credits worth 40 € every month, and bigger AI plans include more. Larger jobs show their credit estimate before they run, and you can buy more credits at any time. Purchased credits never expire.
How does the WELCOME code work?
New customers who sign up with the code WELCOME by 31 Dec 2026 pay 29 € instead of 39 € per month for as long as they stay subscribed. Each additional account costs 19 € per month.
Do I need a credit card to try it?
No. You can start without a payment method.
Can I cancel monthly?
Yes. There's no minimum term and no notice period.
See how your feed scores
Connect Merchant Center and get your Feed Audit in minutes. Free, no credit card needed.
Free audit. No credit card needed.