Free Google Ads Account Audit

Find out where your account’s potential lies—in minutes.

Free audit powered by WaveMetrics—up to 7 relevant categories and AI recommendations with concrete next steps for e-commerce and lead generation.

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Account Audit powered by WaveMetrics

€0 to get started

Full functionality · no credit card needed for your first audit

  • Score and priorities for your entire account
  • Up to 7 categories with over 40 automated checks
  • AI recommendations with concrete steps
  • Built for e-commerce and lead generation
  • Results in minutes – no sales call
Start free audit

Your first Account Audit is free. For regular audits, the All-in-One plan starts at €39 per month.

How it works

Connect. Analyze. Act.

Step 1

Connect

Connect Google Ads and, for e-commerce, Merchant Center – no setup or file upload. Ready in under 2 minutes.

Step 2

Analyze

AI examines your account across the relevant categories with over 40 automated checks and prioritizes every finding.

Step 3

Act

You get concrete next steps instead of diagnostic waffle: what to do first, what comes next, and what can wait.

You connect

Google AdsCampaigns, keywords, assets, budgets, and conversion tracking
Merchant CenterFeed quality, disapprovals, and price benchmarks for e-commerce

Automatic – nothing else to do

Your websiteWe automatically check consent, tracking setup, and first-party tracking
The Feed Audit takes a deep look at your product feed. The Account Audit looks at the big picture: Google Ads, your website, and Merchant Center for e-commerce. Learn more about the Feed Audit
Up to 7 categories

Up to seven questions your account cannot dodge.

Each category relevant to your account model receives its own rating and contributes to your overall score – tailored to e-commerce or lead generation.

01

Is your foundation solid?

Setup, activity & tracking

02

Is your budget working efficiently?

Budget & bidding

03

Are you paying for the right searches?

Keywords & search terms

04

Do your ads persuade?

Ads & assets

05

Are you reaching the right people?

Targeting & audiences

06

Is your feed ready to perform?*

Feed & Merchant Center

07

Are you growing beyond the lower funnel?

Mid & upper funnel

* For e-commerce accounts only.

The result

How good is your account, really?

An overall score, an AI summary of the most important findings, and an individual rating for every relevant area – clear at a glance.

app.wavemetrics.ai · Account Audit

Account Audit

Beta30 daysNeutral
66out of 100
Needs optimization10 high · 8 medium · 5 low priority
AI overview

The account has a solid foundation – but weaknesses in the feed, keywords, and bidding are measurably reducing reach and efficiency. The biggest lever is the product feed.

  • •Start with the feed and Merchant Center: incomplete attributes are limiting visibility.
  • •Calibrate bidding and clean up tracking: duplicate conversions distort Smart Bidding signals.

Audit areas

Every area has its own score.
Feed & Merchant Center6 checks
33
Keywords & search terms6 checks
47
Budget & bidding5 checks
68
Ads & assets7 checks
77
Setup, activity & tracking10 checks
82
Targeting & audiences5 checks
94
Mid & upper funnel5 checks
94
below 50 · critical50–79 · needs optimization80 and above · strong
AI recommendations

What your account is hiding – and what to do tomorrow morning.

The audit does more than find errors. It also identifies opportunities for growth – prioritized by impact.

High

Top sellers are disapproved

Your best-selling products are blocked in Merchant Center – every day offline costs disproportionate revenue.

High

Money burners in keywords & Shopping

Search spend without conversions and missing negative keywords burn budget that could drive revenue elsewhere.

High

Too little asset variety

Missing ad variations and extensions reduce ad strength and click-through rate.

Medium

Expand tracking

Complete Enhanced Conversions and consent setup – clean signals improve every bidding strategy.

Growth

Push strong campaigns

Identify campaigns with headroom and scale them deliberately – targeted potential instead of a scattergun approach.

Growth

Activate the upper funnel

Unused audience lists and missing video formats are reach levers waiting to be used.

AI recommendations

What the AI would tackle first

Every recommendation includes concrete implementation steps and context from your account.

Clean up duplicate conversion tracking

Clean up duplicate conversion tracking

A duplicate conversion group is currently distorting all performance data and bidding strategies – directly affecting the algorithm’s optimization decisions.

  • •Review conversion actions in Google Ads and identify the duplicated group.
  • •Remove the duplicate or mark it as not included in bidding so that only one primary conversion action remains active.
  • •Monitor conversion data for 1–2 weeks after the correction to stabilize the data basis for the 8 affected campaigns.
1

Clean up duplicate conversion tracking

A duplicate conversion group distorts all performance data and bidding strategies. The audit shows you which group to remove and how to disable it cleanly.

Calibrate bid targets and win back impression share

Calibrate bid targets and win back impression share

8 campaigns deviate from their bid targets by up to 159%, while 51.7% of potential impression share is lost to poor ad rank – directly costing revenue and efficiency.

  • •Compare current CPA or ROAS with the target in the 8 affected campaigns and adjust targets gradually.
  • •Prioritize campaigns with the greatest impression-share loss and improve ad quality, ad strength, and landing-page relevance.
  • •Analyze the €2,158 in search spend without conversions and pause or restructure keywords and ad groups above target CPA.
2

Calibrate bid targets and win back impression share

Campaigns are missing their bid targets, while lost impression share is costing reach. The audit identifies the affected campaigns and quantifies search spend without conversions.

Close negative-keyword gaps & optimize the feed

Close negative-keyword gaps & optimize the feed

43 search-term gaps without negative keywords waste budget – while the feed area scores only 33 out of 100, the weakest result in the entire audit.

  • •Review the 43 identified gap search terms and add irrelevant terms as negative keywords.
  • •Check product attributes for completeness and resolve disapproved products in Merchant Center.
  • •After feed corrections, monitor Shopping and Performance Max campaigns for improved impressions and clicks.
3

Close negative-keyword gaps & optimize the feed

Identified search-term gaps burn budget that could generate revenue. Disapproved Merchant Center products also hold back the weakest score area.

Fairly assessed

No fearmongering: what works gets credit.

The audit also lists passed checks. That tells you what not to touch. Anything we cannot verify is marked openly instead of receiving an invented score.

Passed checks
Passed checks (19)
Conversion tracking coverage
Primary and secondary conversions
Enhanced Conversions status
Server-side tracking
Pricing

Start for free. Upgrade when you need to.

Account Audit – Free

€0
  • Your first Account Audit is free
  • Full functionality across all relevant categories
  • AI recommendations with concrete steps
  • Built for e-commerce and lead generation
Start free audit

No credit card needed for your first audit.

Popular

All-in-One

€39 / month
  • Regular Account Audits within your monthly credit allowance
  • Smarketer CSS: 20% click-cost advantage included
  • Feed Audit and all WaveMetrics features
  • Unlimited team access
Try for free

A limited number of credits is included each month. Additional credits can be purchased at any time. + €19 for each additional account.

FAQ

Frequently asked questions

Account Audit

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In minutes, you’ll know your account’s score – and the first thing you should change.

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