Account Audit
See what's holding your Google Ads account back
Over 40 automated checks, a score for each area and an AI summary of what to fix first.
Your first audit is free. No credit card needed.
What's checked
Seven areas of your account
Each area gets its own score. For lead generation accounts, the feed area is skipped and the weights adjust.
Setup, activity and tracking
Conversion tracking, consent mode, tag setup and server-side tracking.
10 checks
Budget and bidding
Bid targets, budget limits and Smart Bidding potential.
5 checks
Keywords and search terms
Search terms without conversions, negative keyword gaps and cannibalization.
6 checks
Ads and assets
Ad strength, responsive search ads, extensions and creative fatigue.
8 checks
Targeting and audiences
Customer Match, audience lists and device performance.
5 checks
Feed and Merchant Center
Disapprovals, top sellers that can't serve and price benchmarks.
6 checks
Mid and upper funnel
Demand Gen, YouTube and budget outside of search.
5 checks
Transparent scoring
Every check is visible
Passed checks are listed next to the findings. If a check can't be verified, for example without Merchant Center access, it's marked as not evaluated and doesn't affect your score.
Getting started
Your audit in three steps
01Connect Google Ads
Sign in with Google and connect Google Ads. Add Merchant Center for e-commerce accounts.
02Let it run
WaveMetrics analyzes the last 30, 60 or 90 days and checks the tracking on your website.
03Fix what matters
Start with the high-priority findings and ask Sidekick how to approach them.
Pricing
Start with a free audit
Upgrade when you want CSS savings and AI optimization for your whole catalog.
Free
See where your feed and account stand.
0 €/ month
- Feed Audit with score and findings
- AI optimization for 100 products, once
- Export file for Merchant Center
- Your first Account Audit
All-in-One
Everything in WaveMetrics, plus Smarketer CSS.
39 €29 €/ month
Enter code WELCOME at checkout to pay 29 € instead of 39 € per month, for as long as you stay subscribed. For new customers until 31 Dec 2026.
Includes AI credits worth 40 € every month
- 1 Google Ads and 1 Merchant Center account included
- Feed Audit and Account Audit
- AI optimization for your whole catalog*
- Reporting and Sidekick, your AI assistant*
- Smarketer CSS: up to 20% lower click costs
- + 19 € / month per additional account
No credit card for the trial. Cancel monthly.
* AI features use AI credits.
Account Audit
What does the Account Audit check?
Over 40 checks in seven areas: setup and tracking, budget and bidding, keywords and search terms, ads and assets, targeting and audiences, feed and Merchant Center, and mid and upper funnel. Checks that can't be verified are marked as not evaluated instead of being scored.
Can WaveMetrics make changes in my Google Ads account?
Connecting your account doesn't change anything. WaveMetrics reads your data to build reports and audits. You stay in full control of your Google Ads and Merchant Center accounts.
Pricing and account
What's included in the free plan?
A full Feed Audit, a one-time AI optimization of up to 100 products with an export file for Merchant Center, and your first Account Audit.
What are AI credits?
AI features like Sidekick, Account Audits and AI optimization use AI credits. All-in-One includes credits worth 40 € every month, and bigger AI plans include more. Larger jobs show their credit estimate before they run, and you can buy more credits at any time. Purchased credits never expire.
How does the WELCOME code work?
New customers who sign up with the code WELCOME by 31 Dec 2026 pay 29 € instead of 39 € per month for as long as they stay subscribed. Each additional account costs 19 € per month.
Do I need a credit card to try it?
No. You can start without a payment method.
Can I cancel monthly?
Yes. There's no minimum term and no notice period.
Run your free Account Audit
Connect Google Ads and get your score in minutes. No credit card needed.
Free audit. No credit card needed.