Up to 57% more revenue through better data.
WSST – Future-proof tracking without third-party cookies
Keep track of your conversions – even without third-party cookies. WSST server-side tracking ensures accurate attribution across Google, Meta, and other platforms.
With real conversion data instead of modeled estimates and full GDPR compliance, our technology enables precise tracking through anonymized data transmission and a browser ID solution – completely without personal data.
A massive loss of tracking data leads to ineffective advertising campaigns.
Up to 90% of tracking data is lost due to browser technologies and ad blockers.
The blocking of third-party cookies by modern browsers like Apple Safari and Mozilla Firefox, as well as by ad blockers, poses a significant challenge for advertisers. Without third-party cookies, advertisers have less data on user behavior, making it harder to deliver personalized ads. This results in less relevant advertisements, increased ad waste, and potentially lower conversion rates.
More privacy – less data collection
Strict data protection laws like the GDPR require explicit user consent, making the use of tracking technologies significantly more challenging. The average acceptance rate for consent management solutions is around 60-70%, but it can be much lower depending on the industry. Google compensates for this data loss through opaque modeling, making it difficult to verify the authenticity of the data. In the end, distinguishing between real and modeled data becomes nearly impossible.
We are your server-side tracking partner – contact us! Start the future of tracking today.
