📊 Dashboard – How to Read & Use This Feature

The Dashboard is your central hub for monitoring Google Ads performance. It brings together customizable KPIs, trend charts, and account overviews so you can quickly see what’s working, where costs or returns are shifting, and how performance develops over time. An AI-powered insights report adds quick recommendations, highlighting opportunities and areas for improvement.

🛠️ How to Use
Set your timeframe
  • Use the date picker in the top right (default: last 30 days).
  • Options: today, yesterday, last 7/90/365 days, or a custom range.
  • All tiles, charts, and data adjust instantly.
Review KPI tiles
  • Six tiles display the KPIs most relevant to you.
  • Each shows the current value, % change vs. the previous period, and a green/red trend indicator.
  • You can choose which KPIs to display, tailoring the overview to your goals.
  • Every tile includes a “How to improve?” link with optimization tips.
Explore KPI charts
  • Two charts visualize KPI performance over time.
  • You can select which KPIs to display.
  • Hover for daily values, toggle series via the legend, or open charts in full screen for deeper analysis.
Check the account overview
  • Overview of all connected Google Ads accounts.
  • Displays impressions, clicks, costs, and conversion value for the selected timeframe.
Generate AI Insights
  • Button next to the chart title creates a weekly report.
  • Highlights key shifts, top opportunities, and areas to improve.
  • Recommendations are AI-based — validate them against your data.
🔍 How to Read / Interpret

KPI tiles
 Show the current value and change compared to the previous period.

  • Green = positive trend (e.g., ROAS ↑, CPC ↓)
  • Red = negative trend (e.g., costs ↑, CTR ↓)
  • A minus sign isn’t always bad — lower CPC means higher efficiency.
     Choose KPIs that match your goals, like ROAS for profitability or CPA for cost control.

Charts
 Visualize KPI development day by day. Look for patterns and shifts, not single spikes.
 Hover for exact values or toggle series in the legend to isolate trends — for example, comparing costs with conversion value to see correlation.

Account overview
 Displays impressions, clicks, costs, and conversion value per account for the chosen period — a fast way to see activity across all connected accounts

AI Insights report
Summarizes the last week’s key shifts, opportunities, and improvement ideas. Use it as quick inspiration, but always confirm findings with your own data.

⚡ Actionability
  • See what’s happening instantly
     The Dashboard gives you a quick pulse check — which KPIs are up, which are down, and how performance is trending.
  • Rely on clear color signals
     Green and red indicators make it easy to spot positive or negative movements at a glance — no detailed analysis needed.
  • Use it as your starting point
    The overview helps decide where to dive deeper next, whether into campaigns, keywords, or assets.
đź’ˇ Example Use Cases

See what changed at a glance
 When performance shifts unexpectedly, the Dashboard shows it instantly. Color cues and % changes highlight which KPIs moved — CPC, CTR, ROAS — so you can spot the cause before it affects more campaigns.

See the big picture in seconds
 Before a meeting or report, the Dashboard gives a clear visual summary of overall performance. One glance shows what’s improving, what’s declining, and where focus is needed — without switching between reports.